Meet the team

Katharine Baxter

FOUNDER

Katharine Baxter is the Founder of KB Cannabis Consulting, a fractional marketing firm providing strategic, high-impact support to B2B and B2C cannabis businesses. She partners with brands to craft cohesive marketing strategies, refine messaging, and execute results-driven campaigns across digital and in-person channels. Her services include social media management, SEO-optimized copywriting, email marketing, press and PR, trade show support, and event planning for cannabis businesses. 

Katharine entered the industry in 2019, developing written content for cannabis business license applications and helping clients win over 50 merit-based licenses across more than 20 U.S. states and territories. In 2023, she launched KB Cannabis Consulting to meet the growing demand for adaptable marketing in emerging markets. Since then, she has supported a diverse portfolio of licensed operators, consumer brands, and ancillary businesses in elevating brand visibility, increasing audience engagement, and positioning themselves as credible, trusted leaders in an increasingly competitive landscape.

  • Kenzie Gobillot

    SR. PROJECT MANAGER

    Kenzie Gobillot is a long time cannabis professional with expertise ranging from business licensing and compliance to operations and marketing strategy. After graduating from the University of Massachusetts with a Bachelors in Journalism, Kenzie entered the cannabis industry through a vertically integrated facility in Massachusetts as a budtender and inventory specialist.

    Kenzie brings a well-rounded, strategic approach to the cannabis industry, blending hands-on operational experience with sharp marketing insight and regulatory expertise. Her unique background allows her to support marketing efforts at every stage of growth—from startup to scaling.

  • Daniel Guzman

    DIGITAL MARKETING DESIGNER

    Daniel Guzman is a passionate digital marketer in the ever-evolving cannabis industry with expertise across diverse fields, including web and graphic design, SEO, email and social media marketing, copywriting, analytics, and photo/video editing.

    After graduating from the University of North Texas in 2022 with a Bachelor of Arts in Journalism – Advertising, and a minor in Marketing, Daniel began applying his skills to the growing cannabis industry, providing robust digital marketing design services. His education at UNT, combined with hands-on experience, allowed him to translate academic knowledge into real-world success, while continuously expanding his skillset.

  • Grace Pine

    CONTRIBUTOR

    Grace Pine is a Senior at the University of Kansas, earning a Bachelor of Science in Journalism & Mass Communications with a concentration in Digital Marketing, Advertising, and Public Relations and a minor in Sports Management. Her expertise spans SEO optimization, content creation, brand strategy, and digital marketing, complemented by strong organizational and collaboration skills.

    Currently, Grace is a Contributor at KB Cannabis Consulting. Her work involves designing marketing materials, managing social media platforms, and executing data-driven email marketing campaigns—all while ensuring brand consistency and fostering client growth.

  • Michelle Arana

    CONTRIBUTOR

    Michelle Arana is a marketing student in her final semester at Stockton University and an emerging professional with a passion for shaping the future of the cannabis industry.

    Michelle kickstarted her marketing journey interning for CannaSpyglass, which opened the door for growth opportunities, leading her to volunteer for the New Jersey Cannabis Chamber of Commerce. There, she supported statewide events and community initiatives while building strong connections within New Jersey’s cannabis industry.

  • Sy Nguyen

    CONTRIBUTOR

    Sy Nguyen is a graduate student at the University of Texas at Dallas, pursuing her Master of Science in Marketing. With a strong passion for business and a collaborative mindset, she strives to become a go-to resource for others facing business-related challenges, especially in problem-solving and strategic thinking.

    Sy brings over three years of hands-on marketing experience, including roles as a Digital Marketing Specialist, IT Assistant, and Payroll Assistant. She is driven to expand her expertise and continue growing in dynamic, team-oriented environments.

  • Anna Bonner

    CONTRIBUTOR

    Anna Bonner is a long-time cannabis industry professional as a technical writer with over three years under Sapphire Risk Advisory Group in the ever-evolving world of cannabis applications.

    Beyond application writing, Anna has written security articles that educate and manuals that provide a comprehensive understanding of security protocols within the cannabis industry. Anna also translates written security plans into visual representations of physical security. Using programs such as CAD and Adobe Suite, she creates detailed security plans and security plan overlays that enhance the clarity and impact of each submission.