Meet the team

Katharine Baxter

FOUNDER

Katharine Baxter is the Founder of KB Cannabis Consulting, a fractional marketing firm providing strategic, high-impact support to B2B and B2C cannabis businesses. She partners with brands to craft cohesive marketing strategies, refine messaging, and execute results-driven campaigns across digital and in-person channels. Her services include social media management, SEO-optimized copywriting, email marketing, press and PR, trade show support, and event planning for cannabis businesses. 

Katharine entered the industry in 2019, developing written content for cannabis business license applications and helping clients win over 50 merit-based licenses across more than 20 U.S. states and territories. In 2023, she launched KB Cannabis Consulting to meet the growing demand for adaptable marketing in emerging markets. Since then, she has supported a diverse portfolio of licensed operators, consumer brands, and ancillary businesses in elevating brand visibility, increasing audience engagement, and positioning themselves as credible, trusted leaders in an increasingly competitive landscape.

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  • Kenzie Gobillot

    SR. PROJECT MANAGER

    Kenzie Gobillot is a long time cannabis professional with expertise ranging from business licensing and compliance to operations and marketing strategy. After graduating from the University of Massachusetts with a Bachelors in Journalism, Kenzie entered the cannabis industry through a vertically integrated facility in Massachusetts as a budtender and inventory specialist.

    Kenzie brings a well-rounded, strategic approach to the cannabis industry, blending hands-on operational experience with sharp marketing insight and regulatory expertise. Her unique background allows her to support marketing efforts at every stage of growth—from startup to scaling.

  • Hunter harwood

    VICE PRESIDENT OF SALES

    As Vice President of Sales at KBCC, Hunter Harwood brings deep expertise in licensed cannabis operations, risk management, and business development to the agency’s rapidly expanding portfolio. With a track record of success at industry-leading firms such as Cova Software and Sapphire Risk Advisory Group, Hunter has led sales teams, built scalable sales infrastructures, and forged strategic partnerships that have grown revenue and expanded market presence across emerging cannabis verticals. Known for a data-driven, people-focused approach, Hunter creates lead generation and business development strategies that support long-term client growth and internal efficiency.

    A respected thought leader in cannabis retail operations, Hunter has spoken at national conferences and supported hundreds of dispensaries through various stages of growth. At KBCC, they lead all sales and business development efforts, including sponsorship sales, partnership outreach, and client enablement services. Their unique background, blending SaaS sales and marketing, risk advisory, and hands-on industry knowledge, positions them to deliver strategic value to KBCC clients while helping shape the future of cannabis marketing and community engagement.

  • Bailey Booth

    PROJECT MANAGER

    With a strong foundation in public health and a master’s degree in Medical Cannabis Science & Therapeutics, Bailey brings a unique blend of scientific knowledge, project management, and client services expertise to the cannabis industry. She has supported cannabis businesses across various phases of development, managing client relationships, coordinating internal teams, facilitating onboarding, and overseeing timelines to ensure regulatory compliance and project success in an evolving market.

    In addition to her cannabis consulting experience, Bailey is a Certified Holistic Nutritionist and Health Coach with a deep commitment to integrative, root-cause wellness. She approaches all projects, whether in wellness or cannabis, with a grounded, organized, and heart-centered perspective, ensuring clients feel supported and aligned every step of the way.

  • Daniel Guzman

    DIGITAL MARKETING DESIGNER

    Daniel Guzman is a passionate digital marketer in the ever-evolving cannabis industry with expertise across diverse fields, including web and graphic design, SEO, email and social media marketing, copywriting, analytics, and photo/video editing.

    After graduating from the University of North Texas in 2022 with a Bachelor of Arts in Journalism – Advertising, and a minor in Marketing, Daniel began applying his skills to the growing cannabis industry, providing robust digital marketing design services. His education at UNT, combined with hands-on experience, allowed him to translate academic knowledge into real-world success, while continuously expanding his skillset.

  • Grace Pine

    CONTRIBUTOR

    Grace Pine is a recent graduate from the University of Kansas, earning a Bachelor of Science in Journalism & Mass Communications with a concentration in Digital Marketing, Advertising, and Public Relations and a minor in Sports Management. Her expertise spans SEO optimization, content creation, brand strategy, and digital marketing, complemented by strong organizational and collaboration skills.

    Currently, Grace is a Contributor at KB Cannabis Consulting. Her work involves designing marketing materials, managing social media platforms, and executing data-driven email marketing campaigns—all while ensuring brand consistency and fostering client growth.

  • Michelle Arana

    CONTRIBUTOR

    Michelle Arana is an emerging marketing professional with a passion for shaping the future of the cannabis industry. She graduated from Stockton University in May 2025 with a Bachelors in Business Administration, concentrating in Marketing, and a minor in Sociology.

    Michelle kickstarted her marketing journey interning for CannaSpyglass, which opened the door for growth opportunities, leading her to volunteer for the New Jersey Cannabis Chamber of Commerce. There, she supported statewide events and community initiatives while building strong connections within New Jersey’s cannabis industry.

  • Sy Nguyen

    CONTRIBUTOR

    Sy Nguyen is a graduate student at the University of Texas at Dallas, pursuing her Master of Science in Marketing. With a strong passion for business and a collaborative mindset, she strives to become a go-to resource for others facing business-related challenges, especially in problem-solving and strategic thinking.

    Sy brings over three years of hands-on marketing experience, including roles as a Digital Marketing Specialist, IT Assistant, and Payroll Assistant. She is driven to expand her expertise and continue growing in dynamic, team-oriented environments.

  • Anna Bonner

    CONTRIBUTOR

    Anna Bonner is a highly skilled and accomplished technical writer with more than three years of specialized experience in the cannabis industry. During her tenure at Sapphire Risk Advisory Group, she has played a critical role in navigating the complexities of cannabis compliance, licensing, and application processes. Her deep understanding of regulatory frameworks and her ability to translate intricate technical requirements into clear, concise documentation have made her an invaluable asset to both her team and clients.

    Beyond application writing, Anna has written security articles that educate and manuals that provide a comprehensive understanding of security protocols within the cannabis industry. Anna also translates written security plans into visual representations of physical security. Using programs such as CAD and Adobe Suite, she creates detailed security plans and security plan overlays that enhance the clarity and impact of each submission.

  • Erin Cullison

    SENIOR GRAPHIC DESIGNER

    Erin is a senior-level graphic designer and art director with 8+ years of creative experience within countless industry spaces, including previous creative experience in the cannabis industry. She specializes in combining branding design and advertising with storytelling and has significant experience designing across all mediums within print and online design.

    Erin is based in the Denver Metro area and likes spending her free time outside on the trails or spending time with her terrier, Rosie.